Wednesday, June 13, 2018

Book find : More quack tracking

One remedy, primarily alcoholic, promises to relieve seizures.
WE ARE WEEDING some out-of-date nursing and medical books, an otherwise dispiriting task that is occasionally saved by the fun find.

Nostrums and Quackery, Vol. II landed on our desk for review this week, giving this blog another installment in the long-running (and ongoing!) story of medical fakery.

Death of a diabetic who was
treating himself with a patent medicine
made by the John J. Fulton Co. of
San Francisco.
Nostrums, published in 1921 by the American Medial Assn., dates from the Golden age of patent medicines and dubious remedies. In the early years of the 20th Century, with its promises of scientific breakthroughs, alarmed physicians found their patients had stopped heeding their advice and instead were placing their trust in hucksters. Promising to cure everything from tuberculosis to nicotine addiction, patent medicines could be purchased from street vendors, reputable pharmacies, through the mail and from prestigious-sounding medical "institutes."

The AMA collected hundreds of reports in three volumes, reproducing some of the advertisements and providing verbatim accounts from the doctors. As evidence, several doctors included death certificates for patients who had succumbed to disease despite the claims of whatever quack cure they were ingesting.

Wine of Cardui came to the attention of the federal Office of Indian Affairs.
The label gradually changes as false claims are eliminated.
Preying on the sick and suffering, patent medicine salesmen also targeted vulnerable groups like Native Americans. Concerned teachers at an Indian School in Arizona wrote to the U.S. government  about something called Wine of Cardui that was suddenly flooding the reservation. It was advertised, with testimonials, as a "women's tonic" for relief of menopausal symptoms, prolapsed uteruses, decreased libido and menstrual cramps. Like most of these remedies, the main and only effective ingredient was pure alcohol.

For an AMA medical text, Nostrums and Quackery is highly entertaining, with plenty of detail and outraged comments from doctors, patients, victims and the local newspapers. Browse it below, or stop by Special Collections at Chalon to enjoy the real thing.